How to grow your website fast

Two major strategies of growing a blog So on one hand we have "viral traffic," the one that comes as a result of generatingbuzz on relevant communities and reaching out to influencers asking for support.

And on the other hand we have the "SEO traffic",the one that comes as a result of putting effort into making your content rank high in Google.

So which strategy is easier and more effective? First of all, I have to mention that these are actually two extreme cases, which in reality don't exist one without other.

 I mean there's no way to consistently go viral and not get a single visitor from Google. As well as there's no way to pull massive traffic from Google and not have a single person share your content on Twitter or Facebook.

But in order to prove my point, I will discuss them individually.
So here are the main challenges associatedwith each strategy.

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If you want to grow your blog with viral traffic,you have to be really good at creating content that will resonate with your target audience.
 It should resonate with them so much they won't be able to resist the urge to share it with others.

 #1. But virality doesn't happen out of nowhere. You need to get support from influential people at your industry, who will promote your content to their huge audiences and kick start the viral effect. Influential people are insanely hard to pitch,so that's the challenge

 #2. And finally, the goal of your blog isto consistently reach new people, who will become your new customers.

So if you rely on viral spikes of traffic, you' can have to regularly produce sticky viral content and regularly get support from industry influencers.

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#3. Now what are the challenges of growing your site with SEO traffic, that comes from Google? Well, your content still needs to be awesome.

It doesn't necessarily need to resonate withpeople that much, but it has to be insanely useful to them. Which is still a challenge, if you ask me.

However, the real challenge is to get backlinksto your piece of content.
 Because backlinks is one of the key things that push you up in Google search results.

 And building backlinks is something that most people struggle with. But here's something positive about SEO traffic.

You don't have to publish regularly! That's because the traffic from Google doesn't fade over time. Unless of course your competitors put enought ork to outrank you.

 But I'm about teach you how to make sure that it won't happen. So that is my rough comparison of two blog growth strategies.
 I'm sure you've noticed that I'm Favouring SEO traffic over viral traffic.

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Well, the truth is, I don't have any truly viral articles in my own portfolio. But almost every single post that we publish at Ahrefs blog ranks on the front page of Google for it's target keywords.
And still, I do believe that viral traffic can bea worthwhile strategy for growing a blog.

So I went ahead and brought a guest, who's articles are read by millions of people.

 Make sure you check it out in the bonus materials to this course. But for now, let me dive a bit deeper into"Viral vs.

 First of all, most newbie bloggers have a wrong understanding of how viral traffic works.

 Here is the picture that they have in their head: You publish an article and tweet it to your followers.

 Some of them like it and tweet it to their followers, some of their followers like it and tweet it to their followers.

This goes on and on and because of this your article goes viral and gets tons of traffic. Right? Wrong! A few years ago guys from Pulsar studiedh uhow content goes viral by examining a bunch of real viral campaigns.

And these are the visualisations that they have created with the data that they collected: What their study had shown is that content doesn't go viral in a way I just described.

There's no such thing as a "snowball effect." Even the opposite, viral content actually spreads in a decay. Let me explain.

Content only goes viral if exposed toa super-huge audience. In other words, someone with a huge twitter following has to tweet your article, so that thousands of his followers would retweet itto their followers.

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These two steps of the viral outburst bring the most traffic and visibility. And from there, there goes a rather quick decay in the amount of retweets and traffic.